After-sales

Inspections, periodic service and preventive maintenance

After-sales or after market

any support provided to a customer after the product or service has already been purchased. Companies use after-sales support as a business strategy as it typically leads to higher customer satisfaction, brand loyalty, and even word-of-mouth-marketing
An after-sales service corresponds to the activities and processes undertaken by an organization or business to ensure customers are satisfied with their purchased good or service. In other words, it pertains to any services provided after a product has been sold
The purpose of after-sales service is to enhance the attractiveness and sales value of a product, provide product differentiation, build and maintain relationships with the customers, create loyalty, encourage repeat sales from these loyal customers, promote further the image of the business or its brands, and encourage customers to refer the business or its products to others
Note that the examples discussed below also pertain to specific after-sales tactics and activates. They collectively form part of a strategy aimed making products attractive to the customers. In addition, some of these

Some examples of after-sales service provided by Wercco company to its customers include

  • Warranty information
  • Product or service training
  • Repair or upgrade offers
  • Request for review
  • Return and exchange policy details
  • Automated support resources
  • Coupon or digital code
  • Survey